Alphabet (#GOOG) stocks are among the most stable and promising assets in the technology sector. The company holds a leading position in digital advertising, cloud technology, and artificial intelligence, making it attractive to investors. However, the stock price depends on a variety of factors, including competition, macroeconomic conditions, and regulatory risks.
This article explores price history and the key factors affecting the Google share price and outlines projections for the coming years.
The article covers the following subjects:
Major Takeaways
- The Google stock price is trading at $319.12 as of 10.02.2026.
- The Google price reached its all-time high of $349.76 on 03.02.2026. The stock’s all-time low of $2.49 was recorded on 03.09.2004.
- Google was founded in 1998 by Larry Page and Sergey Brin in a garage and has since become one of the largest technology companies in the world.
- In 2004, Google conducted its IPO, with a price of $85 per share.
- In 2014, the company carried out a 2-for-1 stock split.
- In 2015, Google announced the formation of a holding company called Alphabet Inc. While Google continued to focus on its core internet services, Alphabet took on new ventures, including projects like autonomous cars and innovative technologies.
- Analysts agree that innovations in AI, cloud services, and quantum technologies will contribute to the sustainable growth of Google (Alphabet) shares.
Google (Alphabet) Real-Time Market Status
The current Google stock price is $319.12 as of 10.02.2026.
Monitoring key metrics is crucial for analyzing Google’s stock performance. Market capitalization helps assess the company’s market value and upside potential. Net income and revenue are critical indicators of its financial health. The price-to-earnings (P/E) ratio measures the stock’s value relative to its earnings. Additionally, the beta coefficient gauges the volatility of an asset, while net income per employee reflects how efficiently the company utilizes its workforce.
|
Metric |
Value |
|
Market cap |
$3.91 trillion |
|
Net income (FY) |
$132.17 billion |
|
Revenue (FY) |
$402.84 billion |
|
Price-to-earnings ratio (TTM) |
29.89 |
|
Shares outstanding |
12.10 billion |
Google Stock Price Forecast for 2026 Based on Technical Analysis
The GOOG price remains in a steady uptrend and is moving within an ascending channel. The price is trading around $323.00 above the moving averages SMA20 (296.00), SMA50 (228.00), and significantly above SMA200 (159.00, confirming that bulls are dominating the market.
The nearest support zone is at 297.00–296.00. Other support levels are located below at 251.00 and 228.00. Resistance levels are at 350.60–359.70, 375.10, 400.60, and 500.00.
After rapid growth, the price has entered a correction phase, rebounding from the upper boundary of the ascending channel. This looks like a lull before another bullish move.
The RSI is around 69, suggesting strong momentum with no signs of overheating. The ADX is around 48, and the noticeable advantage of +DI over -DI confirms the strength of the trend and reduces the likelihood of a sharp reversal at least until the price consolidates below 296.00.
If the price breaks through and settles above 350.60, it will likely surge to 375.00. Conversely, if it drops below 297, a correction may get stronger. In that case, the price may slide to 251.00 or even lower.
The table below shows the projected GOOG values for the next 12 months.
|
Month |
Minimum, $ |
Maximum, $ |
|
February 2026 |
307 |
351 |
|
March 2026 |
310 |
315 |
|
April 2026 |
305 |
312 |
|
May 2026 |
295 |
305 |
|
June 2026 |
295 |
330 |
|
July 2026 |
330 |
370 |
|
August 2026 |
360 |
370 |
|
September 2026 |
355 |
370 |
|
October 2026 |
350 |
360 |
|
November 2026 |
350 |
400 |
|
December 2026 |
395 |
420 |
|
January 2027 |
420 |
500 |
Long-Term Trading Plan for #GOOG for 2026
In the base-case scenario, GOOG shares will remain bullish until June 2026. The price is moving in an upward channel, staying above key moving averages, and the ADX value remains high. All these factors indicate a strong upward trend. The price is expected to move towards 350.00–375.00 with possible corrections within the channel.
Trading plan:
-
Buy in the 297.00–296.00 area when the price returns to the support zone and a bullish candlestick pattern appears. Targets are 350.00 and 360.00.
-
If the 360.00 level is broken and the price consolidates above it, enter on a retest of the level with targets of 375.00 and 400.00.
-
If the price consolidates above 400.60, the next target will be the 500.00 level by the end of the year.
Trade management:
-
The signal to exit long positions is a weekly close below 296.00.
-
In this case, it will be possible to open short positions with targets at 251.00 and 228.00 until the price returns to the upward channel.
-
It is recommended to partially take profits at 375.00 and 400.00.
-
New purchases should not be considered if the RSI rises above 75.
Analysts’ Google Share Price Projections for 2026
Alphabet (GOOG) shares are expected to remain in the market spotlight in 2026 thanks to the development of AI products, advertising business growth, and the expansion of Google Cloud. Below is a summary of forecasts for comparing possible scenarios.
StockScan
Price range: $246.75–$344.52.
According to StockScan, GOOG shares will trade in a wide range between $246.76 and $344.52 in 2026. At the beginning of the year, prices may come under pressure, and volatility may increase. Closer to autumn, the market is expected to stabilize and transition to moderate growth, moving towards the upper limit of the range by December.
|
Month |
Minimum, $ |
Average, $ |
Maximum, $ |
|
March |
256.28 |
260.16 |
263.17 |
|
April |
261.10 |
281.78 |
284.35 |
|
May |
277.49 |
281.57 |
285.59 |
|
June |
280.62 |
296.40 |
296.56 |
|
July |
294.70 |
301.28 |
306.75 |
|
August |
299.32 |
313.86 |
314.52 |
|
September |
312.99 |
321.11 |
322.17 |
|
October |
321.42 |
331.26 |
333.57 |
|
November |
330.93 |
342.38 |
343.41 |
|
December |
333.29 |
333.55 |
344.52 |
CoinPriceForecast
Price range: $426.00–$474.00.
CoinPriceForecast suggests that by mid-2026, the Google price will reach $426.00. By the end of the year, it may climb to $474.00. This scenario assumes a gradual upturn in the second half of the year without sharp price swings.
|
Year |
Minimum, $ |
Average, $ |
Maximum, $ |
|
2026 |
426.00 |
426.00 |
474.00 |
WalletInvestor
Price range: $333.57–$390.07.
WalletInvestor offers a more cautious forecast for 2026. The price range will likely remain relatively narrow, and the stock will move upward. A gradual increase from $333.57 in March to around $390.07 by December is predicted. Throughout the year, a moderate increase in quotes is expected with small pullbacks, without sharp fluctuations or gaps.
|
Month |
Minimum, $ |
Average, $ |
Maximum, $ |
|
March |
333.57 |
335.56 |
337.55 |
|
April |
337.83 |
340.14 |
342.44 |
|
May |
342.77 |
346.17 |
349.58 |
|
June |
349.98 |
351.92 |
353.85 |
|
July |
354.15 |
357.70 |
361.25 |
|
August |
361.44 |
364.19 |
366.93 |
|
September |
367.12 |
368.89 |
370.67 |
|
October |
370.76 |
373.91 |
377.05 |
|
November |
377.89 |
381.83 |
385.78 |
|
December |
385.88 |
387.97 |
390.07 |
Analysts’ Google Share Price Projections for 2027
Most forecasts for 2027 concur that the baseline scenario will remain bullish. However, estimates of growth rates and volatility levels vary significantly. Some forecasts predict a gradual price increase throughout the year. Other scenarios suggest more pronounced corrections followed by recoveries.
Note: The price ranges below reflect the expected volatility of the asset over a year. The minimum and maximum prices may not be displayed in the tables.
StockScan
Price range: $328.76–$366.53.
According to StockScan, GOOG shares are expected to show moderate upward momentum in 2027, with fluctuations throughout the year. Growth is likely to be uneven: acceleration is possible on the back of strong quarterly reports, followed by pullbacks after new swing highs are reached. Towards the end of the year, the forecast indicates a less volatile period and price stabilization.
|
Quarter |
Minimum, $ |
Average, $ |
Maximum, $ |
|
Q1 |
332.80 |
349.70 |
357.97 |
|
Q2 |
337.73 |
352.96 |
366.53 |
|
Q3 |
328.76 |
347.43 |
365.88 |
|
Q4 |
334.87 |
349.06 |
357.96 |
CoinPriceForecast
Price range: $616.00–$741.00.
CoinPriceForecast anticipates that GOOG shares will continue to grow steadily in 2027. According to the scenario, upward momentum is expected to strengthen in the second half of the year, driving the price toward the upper limit of the trading range. The forecast suggests a more targeted outlook and assumes that the bullish trend will continue with new highs being reached.
|
Year |
Minimum, $ |
Average, $ |
Maximum, $ |
|
2027 |
616.00 |
678.50 |
741.00 |
WalletInvestor
Price range: $389.676–$446.448.
According to WalletInvestor, a more even upward trend is expected in 2027. Short-term pullbacks are possible during the year, but the overall trend remains bullish. Quarterly targets indicate a steady rise in quotes and a gradual strengthening of prices towards the end of the year.
|
Quarter |
Minimum, $ |
Average, $ |
Maximum, $ |
|
Q1 |
389.676 |
393.001 |
395.478 |
|
Q2 |
394.074 |
405.030 |
410.200 |
|
Q3 |
410.389 |
422.475 |
426.934 |
|
Q4 |
427.175 |
440.454 |
446.448 |
Analysts’ Google Share Price Projections for 2028
Forecasts for GOOG shares for 2028 are generally moderately optimistic, but there are differing views on the sustainability of the trend. Some analysts expect accelerated growth, while others anticipate significant fluctuations and minor corrections, especially during the publication of quarterly reports.
StockScan
Price range: $328.18–$397.85.
According to StockScan, in 2028, the GOOG rate may maintain an upward trend with a transition to higher values in the second half of the year. At the same time, weaker momentum and fluctuations are possible in the spring, while growth is expected to strengthen significantly closer to the fourth quarter.
|
Quarter |
Minimum, $ |
Average, $ |
Maximum, $ |
|
Q1 |
335.29 |
340.75 |
359.24 |
|
Q2 |
328.18 |
345.46 |
352.24 |
|
Q3 |
345.72 |
356.91 |
371.20 |
|
Q4 |
366.72 |
384.88 |
397.85 |
CoinPriceForecast
Price range: $805.00–$827.00.
CoinPriceForecast projects that GOOG shares will continue to grow in 2028. The forecast assumes prices of approximately $805.00 by mid-year and $827.00 by the end of the year. The outlook appears relatively balanced, implying moderate volatility.
|
Year |
Minimum, $ |
Average, $ |
Maximum, $ |
|
2028 |
805.00 |
816.00 |
827.00 |
WalletInvestor
Price range: $446.011–$502.482.
WalletInvestor anticipates that GOOG shares will show sustained growth in 2028. The trajectory will be fairly steady, with a consistent upward trend and limited corrections at the end of the year.
|
Quarter |
Minimum, $ |
Average, $ |
Maximum, $ |
|
Q1 |
446.011 |
448.60 |
451.718 |
|
Q2 |
450.862 |
458.85 |
466.777 |
|
Q3 |
467.254 |
476.32 |
483.348 |
|
Q4 |
483.504 |
493.92 |
502.482 |
Analysts’ Google Share Price Projections for 2029
Expectations for GOOG shares in 2029 remain predominantly positive, but scenarios vary significantly in terms of volatility. Some forecasts predict accelerated growth, while others anticipate a sharp decline followed by a recovery.
StockScan
Price range: $271.84–$479.74.
According to StockScan, GOOG shares will grow throughout most of 2029. However, the figures suggest significant volatility: towards the end of the year, the spread of estimates will increase, and the trading range will become significantly wider compared to the first quarter.
|
Quarter |
Minimum, $ |
Average, $ |
Maximum, $ |
|
Q1 |
387.50 |
410.42 |
418.63 |
|
Q2 |
404.58 |
420.23 |
427.59 |
|
Q3 |
417.91 |
436.34 |
449.09 |
|
Q4 |
271.84 |
394.34 |
479.74 |
CoinPriceForecast
Price range: $867.00–$956.00.
CoinPriceForecast predicts that GOOG will show steady upward momentum in 2029. The forecast suggests that the price will reach $867.00 by mid-year and $956.00 by the end of the year. The forecast indicates stronger growth in the second half of the year and new annual highs.
|
Year |
Minimum, $ |
Average, $ |
Maximum, $ |
|
2029 |
867.00 |
911.50 |
956.00 |
WalletInvestor
Price range: $502.255–$558.995.
WalletInvestor indicates that GOOG will maintain a consistent upward trend with a smooth increase in quotes in 2029. Volatility is expected to be moderate: the price range will expand gradually, without sharp price gaps, and the maximum values will be reached in the second half of the year.
|
Quarter |
Minimum, $ |
Average, $ |
Maximum, $ |
|
Q1 |
502.255 |
504.79 |
508.111 |
|
Q2 |
506.928 |
515.08 |
522.837 |
|
Q3 |
523.275 |
532.60 |
539.530 |
|
Q4 |
539.663 |
550.25 |
558.995 |
Analysts’ Google Share Price Projections for 2030
Forecasts for 2030 are mixed. Some scenarios suggest that the market will slump at the beginning of the year, followed by a gradual recovery. Other scenarios, on the contrary, predict a steadier upward trend. Overall, the outlook points to high sensitivity of prices to quarterly reports and news, as well as differences in volatility estimates.
StockScan
Price range: $271.35–$351.93.
StockScan estimates that GOOG quotes will decline at the beginning of 2030, with a gradual improvement in late autumn. Fluctuations are likely throughout the year, with stronger movements expected in the second half of the period. The range will widen towards the end of the year, increasing the likelihood of sharper price movements.
|
Quarter |
Minimum, $ |
Average, $ |
Maximum, $ |
|
Q1 |
271.35 |
283.90 |
293.93 |
|
Q2 |
290.58 |
305.10 |
313.21 |
|
Q3 |
313.62 |
329.76 |
338.99 |
|
Q4 |
332.57 |
343.33 |
351.93 |
CoinPriceForecast
Price range: $1,000.00–$1,025.00.
CoinPriceForecast predicts that the asset will continue its upward trend in 2030. The forecast suggests that the movement will intensify towards the end of the year, with relatively stable growth and no sharp reversals.
|
Year |
Minimum, $ |
Average, $ |
Maximum, $ |
|
2030 |
1,000.00 |
1,012.50 |
1,025.00 |
WalletInvestor
Price range: $558.523–$615.173.
According to WalletInvestor, in 2030, GOOG shares will continue to grow steadily with moderate volatility. The outlook suggests a stable movement: the price range will gradually expand, and the maximum values are expected to be reached in the second half of the year.
|
Quarter |
Minimum, $ |
Average, $ |
Maximum, $ |
|
Q1 |
558.52 |
561.08 |
564.47 |
|
Q2 |
562.99 |
571.33 |
578.91 |
|
Q3 |
579.31 |
588.76 |
595.83 |
|
Q4 |
595.87 |
606.44 |
615.17 |
Analysts’ Google Share Price Projections until 2050
Long-term forecasts for Alphabet’s share price vary significantly, but generally reflect a moderately bullish outlook for the company. Analysts attribute the potential growth to the development of AI, the expansion of cloud services, and the stability of the digital advertising business. At the same time, estimates vary significantly in terms of volatility and growth rates.
Forecasts from different sources also differ in terms of target values. CoinPriceForecast expects the share price to rise to $1,420.00 by the end of 2035. StockScan adheres to a more conservative scenario: the average price is estimated at $711.19 in 2035, $898.99 in 2040, and $1,232.52 in 2050.
SharePriceTarget, by contrast, is more optimistic, projecting a range of $1,718.00–$2,110.00 by 2040 and $4,821.00–$5,308.00 by 2050.
|
Year |
CoinPriceForecast, $ |
StockScan, $ |
SharePriceTarget, $ |
|
2035 |
1,420 |
711.19 |
— |
|
2040 |
— |
898.99 |
2,110 |
|
2050 |
— |
1,232.52 |
5,308 |
Market Sentiment for GOOG (Google) on Social Media
Media sentiment can help assess how news and social media discussions influence investor expectations. It can amplify momentum, increase volatility, and affect price movements near key levels.
For example, social media user X (formerly on Twitter) @JPATrades expects GOOG to test the upward trendline (dynamic support) in the coming week and considers it an important support level.
@icooperTrades notes a recovery in quotes after the gap, but considers the breakout and consolidation below the upward line to be a bearish signal. The trader maintains a short position and expects a decline to lower support levels.
@TradingXtrades maintains a cautiously bullish outlook. The uptrend remains intact. If the support level is maintained, buying on pullbacks is possible. The price may return above resistance levels, signaling growth to swing highs.
Overall, discussions are moderately positive but somewhat uncertain. Much of the attention is focused on the support level, with market participants divided between a “buy the dip” strategy and more defensive short positions.
GOOG Price History
Google (GOOG) reached the highest price of $349.76 on 03.02.2026.
The lowest price of Google (GOOG) was recorded on 03.09.2004 when the stock declined to $2.49.
The chart below shows the GOOG stock price performance for the last ten years. Besides, it is essential to evaluate historical data to make the predictions as accurate as possible.
- Google (now Alphabet, #GOOG) launched its IPO in August 2004 at $85 per share, surging to $100+ on the first trading day.
- In November 2007, the securities hit $373 but slumped to $247 in October 2008 amid the crisis.
- In October 2013, the stock topped $1,000 for the first time, buoyed by the success of YouTube and Android.
- In April 2014, Google carried out a 2-for-1 stock split. After the split, GOOGL (Class A) shares traded around $570, while GOOG (Class C) shares were priced between $25 and $30.
- In August 2015, the company became part of Alphabet Inc., which improved business transparency.
- In November 2021, the stock hit an all-time high near $3,000. In July 2022, Google conducted a 20-to-1 split, with a price of $112.
- In November 2022, GOOG’s rate plunged to $83 due to a general decline in the technology sector.
- Between 2023 and 2026, Google shares recovered from the decline recorded in 2022. Despite several dips, the long-term trend remained upward. The price is setting new highs amid growing enthusiasm for AI and cloud technologies.
Google Fundamental Analysis
Fundamental analysis helps to assess the long-term prospects of Google’s stock and identify the key factors affecting its value. The company holds leading positions in digital advertising, cloud technologies, and artificial intelligence, which makes its shares appealing to investors. However, the price is influenced not only by the company’s performance but also by macroeconomic factors, competition, regulatory risks, and the general state of the stock market.
What Factors Affect the Google Stock?
- Alphabet’s financial reports (revenue, profit, margins).
- Advertising business growth (revenue from Google Ads, YouTube).
- Cloud technology development (Google Cloud and its market share).
- Competition in the technology sector (main competitors: Apple, Microsoft, Amazon).
- Global macroeconomic situation (inflation, interest rates).
- Investments in AI and innovation (Google Bard, DeepMind).
- Regulatory risks and antitrust litigations.
- The general trend of the stock market and the performance of the Nasdaq 100 and S&P 500.
- Company reputation and media sentiment.
More Facts About Google (Alphabet)
Google is one of the largest tech giants in the world, which is included in the Alphabet Inc. holding. It was founded in 1998 by Larry Page and Sergey Brin in Silicon Valley and was originally a search engine with a revolutionary PageRank algorithm. Today, Google is not just a search engine but also a vast ecosystem of digital products and services.
The company is a global leader in online advertising (Google Ads, AdSense), cloud technologies (Google Cloud Platform), mobile solutions (Android operating system, Google Pixel smartphones), and video hosting (YouTube). Google is also actively developing projects in artificial intelligence and machine learning, including Bard and DeepMind.
Alphabet owns advanced developments in autonomous vehicles (Waymo), biotechnology (Verily Life Sciences), and other innovative solutions. Google’s shares are traded on the Nasdaq exchange and are included in the S&P 500 and Nasdaq 100 indices. With its global presence, continued business expansion, and strong financials, the company remains one of the most promising choices for long-term investments.
Advantages and Disadvantages of Investing in Google
Google is an attractive investment due to the company’s steady expansion, technological innovation, and dominant position in the sector. However, Google, like any asset, has not only advantages but also potential risks to consider.
Advantages
- Leadership in digital advertising. Google Ads and YouTube generate a significant portion of revenue, providing a stable cash flow.
- Strong financial performance. High margins, steady revenue, and profit growth.
- Diversified business. Cloud technologies, artificial intelligence, mobile devices, and autonomous vehicles (Waymo).
- Global presence. Google services are used by billions of people around the world.
- Investments in innovation. Artificial intelligence (DeepMind, Bard), quantum computing, and biotechnology.
- Inclusion in the S&P 500 and Nasdaq 100 indices makes the asset attractive to institutional investors.
- Financial strength. Low debt load, significant cash reserves.
- Long-term growth potential. Continuous services expansion and entering new markets.
Disadvantages
- Regulatory risks. Antitrust proceedings and potential restrictions from the US and EU authorities.
- Strong dependence on the advertising business. The majority of revenue comes from Google Ads, making the company vulnerable to a reduced demand for advertising.
- Competition from Microsoft, Amazon, Apple, and other tech giants.
- Macroeconomic instability. Inflation, rising interest rates, and potential crises could adversely affect share prices.
- AI development risks. The rapid advancement of artificial intelligence (ChatGPT, DeepSeek, Qwen) poses a threat to Google’s business in search technologies.
- Dependence on the global internet market. Possible access restrictions in certain countries (China, Russia).
- The high price makes GOOG stocks less accessible to investors with limited capital.
Google stands out as one of the most stable and promising companies to invest in thanks to its technological advancements, strong financial performance, and wide range of businesses. However, investors should consider possible risks such as regulatory pressure, competition, and dependence on the advertising market. Moreover, the company’s long-term expansion will largely hinge on the successful development of cloud technologies and artificial intelligence.
How We Make Forecasts
We use a comprehensive approach to price forecasting, taking into account short-, medium-, and long-term factors.
- Short-term forecasts (from several days to months) are based on technical analysis, including moving averages, the RSI, MACD, and support and resistance levels. Additionally, corporate reports and macroeconomic events are analyzed.
- Medium-term forecasts ( from several months to a year) include fundamental analysis, evaluation of revenue, margins, and strategic initiatives of the company. Besides, advertising market conditions, competition, and the impact of inflation and interest rates are also examined.
- Long-term forecasts (five or more years) rely on historical data, innovations, and Alphabet’s development strategy. Special attention is paid to cloud technologies, artificial intelligence, and possible regulatory risks.
This approach helps us make balanced forecasts for different time frames.
Conclusion: Is Google a Good Investment?
Forecasts from various sources generally indicate a long-term bullish outlook for Google shares. The baseline scenario assumes growth in share prices, although corrections and periods of increased volatility are possible.
Overall, the asset looks attractive thanks to its strong position in the digital advertising market, active investments in artificial intelligence, and the development of cloud services. These factors support sustained investor interest.
At the same time, when making investment decisions, it is important to consider the market cycle, as well as regulatory and macroeconomic risks that may affect the company’s valuation.
Google Price Prediction FAQs
Price chart of GOOG in real time mode
The content of this article reflects the author’s opinion and does not necessarily reflect the official position of LiteFinance broker. The material published on this page is provided for informational purposes only and should not be considered as the provision of investment advice for the purposes of Directive 2014/65/EU.
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